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What price loyalty?

What price loyalty?

I understand loyalty. I’ve worked on loyalty programs for years and I’m very conscious of how corporate behavior affects my own loyalty. I’m as jaded an Ad Guy as could possibly exist so I can see through all the loyalty programs you could ever dream...
The Great Accidental Brainstorming Lesson.

The Great Accidental Brainstorming Lesson.

The Austin Technology Council had tapped me to do brand development and guerrilla marketing presentations a couple times a year and I always obliged. Then one day they had a cancellation. And a very last minute cancellation at that. I get a call that the meeting was...