by Chris Greta | Dec 28, 2020 | Ad Guy Rants
I went to school at Cecil B. DeMille Junior High School in the early 70s. Only in Southern California would they name a junior high after a film director. The school is gone now. It was built in the 1950s and served us well. When I was there, the school was divided... 
by Chris Greta | Mar 7, 2019 | The 24 Hour Brand
If you’re coming to South by Southwest in Austin, here are a few quick tips to make your week even better. 1. Learn the lingo. South by Southwest is called “Southby” by the locals. Attendees from out of town are “Southies.” Since... 
by Chris Greta | Feb 4, 2019 | The 24 Hour Brand
Ok, I’m bitter. I admit it. The Saints shoulda been there. Of course I went to a friend’s house for a party and ate chips and dip and brisket and drank a couple beers and caught up with folks and laughed and had a fine time. A great American tradition and a welcome... 
by Chris Greta | Oct 22, 2018 | The 24 Hour Brand
I’m not sure where this crazy obsession with Citroens came from. Maybe it was a vague memory from my first trip to Europe back in the early 80’s. I was a skinny 20 year old college brat hitchhiking around Europe with a backpack. I slept on trains and stayed in the... 
by Chris Greta | Oct 2, 2018 | The 24 Hour Brand
I’ve been in the ad business a long time and I’ve always loved it. Where else can you work in three different industries in a single day. Plumbing fixtures in the morning, enterprise software for lunch and beer in the afternoon. I’ve spent most of my...