by Chris Greta | Mar 25, 2018 | Branding, The 24 Hour Brand
FUD. Fear, uncertainty and doubt. It’s an old advertising cliche that I think should be buried along with those Camel cigarette ads about how more doctors smoking Camels blah, blah blah. Fear, uncertainty and doubt. The art of scaring your prospects into buying... 
by Chris Greta | Sep 24, 2015 | Branding, Marketing
I listened to a talk on NPR today by Elizabeth Gilbert. She wrote the book Eat Pray Love and I admit I may be the only person on earth that hadn’t read it, so I’ll get that out of the way. She was talking about creativity and a unique concept of where it... 
by Chris Greta | Mar 4, 2015 | Branding, Marketing, The 24 Hour Brand
Hunter S. Thompson could have made a great Ad Guy for one reason. He didn’t play it safe. He knew that the only way to break through the constant noise is to make a completely different noise. See what everyone else is doing and not do that. But that’s a...