by Chris Greta | Sep 17, 2018 | The 24 Hour Brand
I grew up in Long Beach, California. It’s a quiet little DMZ between LA and OC. My whole neighborhood for miles around was strawberry fields back in the 50’s and one night got whipped up into a sea of cheap, little houses with three bedrooms and one... 
by Chris Greta | Aug 7, 2018 | Marketing, The 24 Hour Brand
I understand loyalty. I’ve worked on loyalty programs for years and I’m very conscious of how corporate behavior affects my own loyalty. I’m as jaded an Ad Guy as could possibly exist so I can see through all the loyalty programs you could ever dream... 
by Chris Greta | May 15, 2018 | Marketing
My favorite pair of shoes didn’t match. They were a pair of black oxfords that I picked up at an outlet store for a big-name expensive brand. I’m sure I’d never have spent the money on them originally, but these were a bargain. They were simple,... 
by Chris Greta | Apr 30, 2018 | Marketing, The 24 Hour Brand
There may actually be a hundred things I wish I knew before I got into advertising, but I’ll save the other 97 for another day. 1. Get a mentor. I grew up watching Bewitched and I wanted to be Darren Stevens. Seriously, not kidding. The other kids wanted to be... 
by Chris Greta | Apr 26, 2018 | The 24 Hour Brand
We’ve all had jobs. Jobs that we loved or hated but jobs that paid our bills and let us live a reasonable life. But deep inside, haven’t we all thought that maybe our jobs are only fulfilling half of who we are and who we wish we could be. Maybe deep, down...