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The neverending pursuit of The Best Stuff.

by | Feb 21, 2014 | The 24 Hour Brand

I love great design. And so does the whole world. Look at Apple. They’ve done very well competing in a…

I love great design.

And so does the whole world. Look at Apple. They’ve done very well competing in a business where everyone thought the cheapest would win. But they approached the market with the idea of making truly beautifully designed products and do you ANYONE that doesnt own an Apple product?

I bet you know plenty of people who don’t own a Dell product. And the ones that do, probably brought a laptop home from work and WISH they had a Mac.

So good design works.

Well, recently I was on the hunt for a new coffeemaker. My last coffeemaker had lasted five years and was failing. Lots of bells and whistles that stopped ringing and whistling. So I decided to find out who made the best coffeemaker in the world and WHY it was better.

It was a short study.

Technivorm.

Terrible name. But maybe not if you’re Norwegian. Maybe it means “World’s Best Tasting Coffee…”

So here’s the secret. Coffee tastes best if it’s brewed right at boiling and brewed quickly. So most coffeemakers fail because they throw in a lot of silly gadgets but get cheap on the hearing element. The goofy, science experiment looking Technivorm has NO gadgets but a really big, overbuilt, copper heating element.

It heats up the water uber-fast and uber-hot. You brew a pot of 10 cups in 6 minutes.

And it tastes as good as a fresh cup at Starbucks. Really. Not kidding.
It’s fantastic and there is nothing to break or go haywire. Pour the water in, turn it on and you get a full stainless steel, insulated pot of fantastic coffee.

It’s not cheap. It’s $300 and looks pretty bizarre next to the techno models with all the grinders and timers and facial recognition scanning devices. But it should be making great coffee for many years to come.

Hurray for great design. It wins again.

Now maybe Technivorm should send me a box of coffee filters or maybe a trip to Norway in the summer.

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Written By Chris Greta